The Global Leader in Web-Based Real Estate Software

Deal Alert: Get started with PropertyWifi.com and sign up for a free trial!

 

 

Interested in listing on Propertywifi.com? Sign up now and enjoy the benefits.


Propertywifi.com has just announced an exclusive deal for Masterkey customers.


Discover how easy it is to post and promote your listings using Propertywifi.com proprietary professional terminal.  No monthly subscription.  No exit clauses to tie you in.


Your free trial will include:

  • Mobile listing display

  • Bilingual listing display

  • Secure login to your Professional Terminal (back end listing management system)

  • Central listings dashboard

  • Centralized leads activities

  • Beta exclusive one additional language to your Professional Terminal  

 

This free trial is valid for the Beta duration which is a minimum 3 month period from the sign-up date and is subject to terms and condition.  The free trial is only for the first 30 companies so hurry and sign up now.


Please visit Propertywifi.com to register or send an email to info@propertywifi.com to know more about the promo.  




Company Profile

Propertywifi.com is an Arabic and English property search engine focused on the Residential, Commercial, Industrial and Agricultural sales and rental market in the United Arab Emirates. It is owned and operated by Property Wifi LLC a Limited Liability Company, a member of the Sheikh Khalifa Fund for Enterprise Development and Dubai SME.


Launched in February 2015, the beta was developed by Propertywifi’s in-house talents, dedicated team of design, programming and business specialists, using the latest technology to enable a detailed and visually stunning showcase of property advertising.  


Propertywifi.com will be announcing a series of innovative products over the next several months that will expand UAE real estate professionals reach and ability to communicate and sell into new markets.


To our newest clients, welcome aboard!

We would like to extend a warm welcome to our newest clients:

  1. Al Zakia Real Estate  (Dubai, UAE)

  2. Alvi Real Estate (Dubai, UAE)

  3. Christie's International Real Estate (Dubai, UAE)

  4. DOM Real Estate (Dubai, UAE)

  5. Homes & Lands S.A.L.  (Beirut, Lebanon)

  6. International Real Estate Brokerage (Dubai, UAE)

  7. Maher Al Hindi Real Estate (Dubai, UAE)

  8. North Ridge Properties L.L.C. (Dubai, UAE)

  9. Strata International Management & Development  (Jeddah, KSA)

We are thrilled to have these companies on board with Masterkey.  We look forward to a fruitful and prosperous business relationship!


Check out the new and improved email composer

We’ve completely revamped the email composer in Masterkey for a cleaner, more responsive design, added formatting and layout options, and created a bigger text box for your messages!


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With the new formatting and layout options, similar to what you would find in Microsoft Word, it is now much easier for you to highlight important text in your email, make bullet points and numbered lists, and change the text size. If you copy and paste emails into the composer, you can also strip old formatting using the ‘remove formatting’ button to ensure a consistently formatted email.  


The above is all fine and good, but we’ve saved the best for last...


You can now include links to your property unit cards when you send emails to your leads. With the new composer, you can simply search for units to include inside the body of the email directly. You’ll no longer have to go through the unit zone one by one to look for units, which will certainly save you a lot of time.


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We’re not done yet...


With our next release comes the ability to send emails to multiple leads in one go, unit cards, mail merge and all. It’ll be the same smooth experience as before but with a lot more options available. We’ll keep you posted on the progress through our blog or better yet, follow us on Facebook for all feature updates.  


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By Abbas Hayat, Director of R&D and Consulting



Thanks for making our 9th Connect Event a huge success!

Our 9th Connect Event was simply awesome, and here’s a quick recap of what went down on the night of  March 30th at the Tamanya Terrace, Radisson Blu Hotel, Dubai Media City.  


Over 200 real estate professionals attended and enjoyed some free drinks and great networking.  


The real estate community had the chance to connect with one another through our Instagram Challenge, where they were asked to snap a photo with another agent from a different company.  Visit our Instagram and look for #masterkeyconnect to see those who took on the challenge.


As usual, we also gave away some awesome prizes too.  Livia Kubara from Lannhill Real Estate won a voucher for dinner for two at Certo, and Alyona Kusenko from Always Property took home the overnight hotel stay with free breakfast at Radisson Blu, Dubai Media City. The night’s big winner, Deepak Arora from SNS Properties, walked away with a brand new iPhone 6. So congratulations to all the winners!   

 

 

Everyone had a ball, if the event photos are any indication.  Check out all of the night’s photos on the Airlist Facebook page.  Please feel free to share and tag yourself and your friends!


Last but most certainly not least, the Connect Event wouldn’t be as spectacular (or even possible) without the support of our amazing sponsors.  So a huge  “thank you” to Bayut and Airlist!


We’re already looking ahead to the next Connect Event, so be sure to follow us on Facebook and Twitter to keep up to date.  




Masterkey and Bayut collaborate

Masterkey has teamed up once again with Bayut.com, one of the top property portals in the UAE,  to bring all UAE-based real estate professionals together in one place.  This 9th installment of the now infamous Masterkey Connect Event is a highly anticipated event that gives the real estate professionals a chance to connect with one another in a more relaxed networking and social environment.  


This month, the Connect Event is back with Bayut as the primary sponsor.  The Connect Event will be held on Monday, March 30, 2015, from 7:30 p.m. to 10:30 p.m. at the Tamanya Terrace in the Radisson Blu Hotel, Dubai Media City. More than 250 real estate professionals are expected to attend.  


Masterkey has worked closely with Bayut in the past, by improving the way agents list on their portal.   Masterkey introduced a tighter integration with Bayut by  releasing a useful feature called Post Now, where listings can be uploaded instantly to Bayut.com.  This feature allows brokers and agents to save time in marketing their properties by publishing their listings on Bayut.com in real time.  


Being in the industry for a decade, Masterkey has seen the various problems faced by agents especially when posting their listings online.  This prompted Masterkey to address the challenge with the Post Now feature which was first integrated successfully with Bayut.com.  All  Masterkey users can enjoy the benefits of the Post Now feature.  


As a leading real estate portal in the market, Bayut is well on its way of raising the bar for property search in the UAE with a fresh and modern look and the availability of apps on all platforms. Last year, Bayut.com welcomed a new investor and chairman of the board, Gilles Blanchard, founder of Seloger.com. “Our goal is simple: we want to have the best product in the market to help people make the correct call for one of the most important decisions of their lives. Everything else is secondary,”   says Mr. Blanchard.  


On the heels of  a successful 2014, Bayut.com has put a lot of resources toward building scalable technology platforms for expansion.  Mr. Haider Ali Khan, CEO of Bayut.com, quips, “We have worked extremely hard on building scalable solutions and this gives us the ability to move at an extremely fast pace. We have also designed solutions to allow us to localize the user experience for any country in the region and do that very efficiently.”


Innovation is at the heart of everything that happens at Bayut and that is reflective in the tools available on the website, data that cannot be found on any other portal in the UAE.   


Home to a staff of 60 employees, Bayut is all set to grow this year by expanding into other countries while staying focused on exceeding the high standards of service people have to come to expect from the portal in the UAE.


Masterkey and Bayut both have the mindset to innovate and improve the current situation of the real estate market, allowing each company to continuously search for ways to benefit the industry.    


With this lasting relationships built over time, Masterkey and Bayut are looking forward to welcoming you to the next Connect Event!

 

 

 

 

 

 

 


Masterkey has a NEW homepage

We are pleased to reveal our newly designed homepage which goes live today.  Take a sneak peek!

 

The new Masterkey homepage features an uncluttered and trendier design, more organized sections and readily available information.  We revamped our homepage to a more client-centric layout so you can more easily scan, read, and navigate our site to find the information you need quickly.  Our aim is simply to make it more visually appealing, agile, interactive, easier to navigate, and more user friendly. It’s also responsive, which means it works beautifully on any screen size, including your mobile phone!  


The new homepage highlights Masterkey’s evolving product and service offering, including enterprise-level support, product features, clients and their testimonials, and blog posts. You’ll also find easy access to the client login page.  


Our website is still a work-in-progress and we are revamping it in phases. The home page was our first priority, and soon the rest of the website will feature this new and innovative design.


Our team has worked collaboratively to put together a beautifully designed homepage rich with relevant information. We look forward to hearing any feedback from you.

 

If you experience any glitches or if you have any feedback, please email us at marketing@gomasterkey.com.


Masterkey launches its Open House

Masterkey recently launched a monthly “Open House” event at our office, literally opening the doors to our clients for an informal and casual Q & A session. Compliments, concerns, praise, criticism… All feedback is welcome at this open forum. Hosted by Masterkey senior management, the event will take place on the last Thursday of every month.


The first installment of the Open House was proved successful, as attendees shared their experiences with Masterkey. We talked about what they appreciated most, where we could do better, and even noted down a few feature suggestions. We think everyone had a great time, but maybe that was just because of the strong coffee and tasty snacks.


The next Open House is scheduled for March 26th in our office. We hope to see you there!  



Power through your leads with a Power Hour

 

 

 

Have your clients ever said they feel neglected? That you never got back to them?


We fight with constant interruptions and lets face it, as much as we may want to, we don’t get back to our customers as often as we should.


So, why not try scheduling a power hour?


The objective of a power hour is to have a set time daily or weekly to focus on providing great service for your customers. This can be done through consistent communication where you stay informed with what they want, how they’re progressing and what they feel is next.


So let’s take a look at the tools you need to maintain contact with your leads - especially those with whom you haven’t talked to recently.

What does a Power Hour entail?

It’s faster than ever to user Masterkey to work through your list of leads. You’ll need:

  1. A dedicated hour to contact customers

  2. A computer and phone

  3. Masterkey open and ready to go

What part of Masterkey helps me with this?

The Masterkey sidebar allows you to quickly action leads such as:

  • Log a call

  • Send an SMS

  • Send an Email

  • Postpone a lead

  • View latest activities

  • Close the lead


For a group of leads you can:

  • Close all leads

  • Transfer all leads

  • Mark all as read

  • Mark all as unread

  • Send a mass email to all leads


See: how to power through leads

How do I get started?

  1. Use either the lead zone or sidebar to see a list of your leads.

    1. We recommend using a sidebar report, such as ‘Open Leads Buyers’

    2. You may want to spend the first day or two just closing leads that you’re not in touch with any more. It’s better to have a clean list to work with.

  2. Now sort the list by ‘My Last Activity’.

    1. This will allow you to show the oldest leads first.

  3. Go to each lead and call / email / SMS them.

    1. As you do this, you can use ‘Log a call’ or even ‘Send SMS’

    2. This also automatically logs an activity against the contact.

  4. Do this daily and within a week you’ll have a clean list of active leads to chase.

What is lead escalation?

Lead escalation helps by automatically marking leads in red after a set time period so you know which ones are being missed. Managers can also use this to help their teams to close leads and keep in touch.


You can set up lead escalation rules through our support team. It’s completely optional, but we do recommend it.


Based on user feedback, we’ve set some guidelines for how often you should be in touch with your clients. Masterkey can modify this based on your specific requirements if needed.


 

Residential

Commercial

Tenant

2 days

3 days

Buyer

3 days

3 days

Landlord

7 days

14 days

Seller

7 days

14 days

Learn more about the lead escalation feature.

 


FAQs for Masterkey Clients on Airlist

Airlist.com has just launched in Dubai. Here’s what you should know.


What is Airlist exactly?

It’s a lightweight listing tool designed to help agents who don’t already have a system to publish listings onto portals.


Should I give Airlist a try?

Absolutely! It’s good to know what options are available in the market and you can earn credits by recommending it to other agents.


Can I share my Masterkey listings on Airlist?

Yes, any Masterkey client can instantly publish listings on Airlist.


Can I use both, Masterkey and Airlist, at the same time?

Yes, but make sure to add new listings in Masterkey then share them to Airlist.


What benefit do I gain from using both?

Increased visibility for your listings. Airlist is a place where agents can share listings with each other for free regardless of which system they use in their office. You’ll be able to use the full CRM features of Masterkey with the wide exposure of Airlist.


Should I switch from Masterkey to Airlist?

No. Airlist only allows you to publish your property listings online whereas Masterkey offers the same listing power with full CRM features.


What are the features of Airlist that Masterkey doesn’t have?

All the features of Airlist are already available in Masterkey.


Is Airlist owned by Masterkey?

No, Airlist is a spinoff from Masterkey, founded by Daniel Hart, Masterkey’s CEO and built by the development wizards behind Masterkey. You can be assured of the same professionalism, security and innovation that have been evident over the last 10 years of Masterkey.



Masterkey 3-day Training

Masterkey Fundamentals

Know the basics of using Masterkey.  This seminar will let you learn the basic functionalities of Masterkey which includes adding a new lead, updating contact information, publishing on web portals, changing the unit status from available to sold/leased, etc.  The instructor will also give different scenarios that you may encounter while using the system and how to manage them effectively.  

 

 

Join for a productive start or quick refresh.

 

Date:   February 16 & 17, 2015 (Mon-Tue)

Time: 10:00 a.m. to 1:00 p.m. on both days

Cost: AED 250 per user (includes Fundamentals Certificate)

Venue: Conference Room, 1st Floor, Ubora Office Tower, Business Bay


Masterkey Advanced Training for System Administrators

Further your knowledge of specific topics in Masterkey. This is for users who already have the Masterkey Fundamentals Certification and want to know more about user roles and permissions, customizing communication templates, and reporting.

 

Get the additional training that can enhance and maximize your full Masterkey experience.

  

Date:    February 18, 2015 (Wed)

Time: 10:00 a.m. to 1:00 p.m.

Cost: FREE for Masterkey Fundamentals Certified users

Venue: Conference Room, 1st Floor, Ubora Office Tower, Business Bay

 

Contact your account manager at +971 4 425 7733 or email support@gomasterkey.com to book your spot.

 

  

ABOUT THE TRAINER

Abbas Ali is the Support and Training Manager and resident trainer at Masterkey.  A seasoned IT professional and effective communicator, Abbas is a highly accomplished and results oriented leader with over 10 solid years of experience in information technology consulting, product/project management, customer relationship management and business analysis.  

 

Abbas has been one of the catalysts in feature development initiatives in Masterkey from the time he joined in 2008.