Propertyfinder has announced the implementation of a new ranking algorithm which assigns a quality score to each of your listings based on the content you input into your advertisements. Propertyfinder describes their quality score ranking system as a "...dynamic, real-time calculation that defines the position in which your properties are displayed in propertyfinder’s search results page.”
Why the change?
Well, quality scoring systems aren’t new. These types of algorithms are common among pay-per-click advertising portals such as Google and Bing and are enacted in order to maintain relevant listings in an effort to give clients a quality user experience.
So, how can you get the best quality score and ensure your real estate listings are consistently ranking in the top slots?
Let’s take a look at some of the factors that will contribute to higher quality scores:
Post multiple images that are of good quality. Adding a minimum of five images is required; however, listings with more images perform better. Ensure all images are of a high resolution.
Don’t stretch your watermark over the entire image. Pick a small, obscure area of the image and let your watermark live there. Wide scaled, gaping watermarks distract the user from seeing the actual image of the property.
Avoid using ALL CAPS. Using only capital letters is considering yelling and is not professional. Even if you think it will make your listing stand out, it’s a big no-no.
Keep your listing title short and accurate.
Recommended title length is 60 characters maximum. Do not place the contact information inside the title of the listing.
Ensure the description is unique and relevant. Only describe the actual property; do not include other information about your brokerage, the listing agent, or things not directly relevant to the property. The description should be unique and not copied from other listings or the developer’s homepage.
Provide an accurate location using the location tree. Provide the full location of the property according to propertyfinder’s location tree and make sure the location is accurate.
Use the correct price when listing rentals. Indicate the frequency of a rental property correctly; per week, per month or per year. Refrain from misleading information; such as, breaking the total cost down into installments and publishing it as the actual price.
Provide additional content. Listing the property’s amenities as well as providing a virtual tour will help the ad perform better.
Get a “Verified Agent” account. Listings perform better if the individual agent account has been created within their backend with photo, name, license number.
Enlist your colleagues to do the same. Propertyfinder also considers an “Agency score” which will reflect your overall level of service as a company and thus impact all your listings equally.
In addition, it is important to note that propertyfinder also looks at how users interact with your real estate listings when determining your overall quality score.
Bottom line: the better the content of your listing, the better it will rank.
At Masterkey, we understand that your time is valuable and every second in the real estate industry counts. That’s why we developed an in-depth control panel designed to give you a complete overview when it comes to where and how you list your properties online.
In the new Portal Zone, we’ve centralised access to over 50 web portals, all in one convenient location within Masterkey, allowing you to manage, monitor and market your properties, easily and efficiently.
Simply login to Masterkey, click on the “Marketing” module and select “Portals”.
With the simplified Portal Zone, you can:
- See the status of your listings and when the portal was last updated
- Contact the portal directly through the Masterkey application
Ready to get listing?
Log in to Masterkey now.
We’ve revamped the look and feel of the dashboard, and it is looking great so far!
The dashboard is the first thing you see when you log in, so the idea is to make it clean and simple, while giving you quick access to the important information you need most.
Go ahead and click the ‘switch to new dashboard’ link at the top of your dashboard to check it out
We’re adding new widgets with every release, but for now, you can start using these great features right away:
Search (Contacts and Units)
You can easily search for a Contact or a Unit through the ‘Quick Search’ widget, saving you the time (and clicks) it takes to navigate through different zones. See a unit summary or find a contact’s email or phone number in a matter of seconds.
Need to send an SMS to one of your clients or prospects? Try the new Send SMS widget, and quickly send a text message to any mobile number right from the dashboard. Better yet, we’ve given each customer 10 FREE SMS credits, so fire away!
Listings per Portal
The Listings per Portal does exactly what it says on the tin. It shows you the number of units published to your top four web portals as well as your company website.
Customizing the Dashboard
To customize your dashboard, just click the edit button at the top right to add or remove widgets. You can also drag and drop your widgets to organize them any way you like.
The dashboard is also designed to suit any platform you work on, whether you’re using a desktop, iPad, or even your mobile phone.
Don’t love the new dashboard yet? Don’t worry. You can still switch back to the old dashboard while we continue perfecting the new one. We’re adding more widgets based on user feedback, so we’re pretty sure that once it’s all said and done, you won’t want to switch. If you have a particular widget in mind that you’d like us to work on, feel free to drop us a line.
For more updates on the Dashboard, stay connected via our blog or social media. You may also ask your questions during one of our regularly scheduled webinars or Open Houses.
Is your competition killing your online listings by posting multiple listings a day for the same property? Sick of seeing four-bedroom villas being listed on Palm Jumeirah for AED 1? With EZHeights, UAE’s most reliable property listing portal, listings are manually approved so you’re guaranteed of quality listings.
Take advantage of the two-month free trial with EZHeights and enjoy the following benefits:
Posting of unlimited property listings
Properties highlighted on the Recommended Property section
1 impact banner on the detail page
100 refreshes a day
This free trial is valid until July 31, 2015.
For more information about this offer, simply email firstname.lastname@example.org or contact +971 50 911 8728.
EZHeights is an innovative, one-stop online portal for buying and selling. It’s a dynamic destination for hundreds of new listings and thousands of red-hot buyers.
With an advanced, built-in technology and user-friendly design, EZHeights makes it simple for sellers and buyers to find exactly what they’re looking for. Ensuring the quality of listings, EZHeights manually approves its property listings making them one of UAE’s most reliable property portals.
Data security is paramount to any system, CRM or otherwise, especially when multiple parties are involved. At Masterkey, we have a rule: The customer’s data is exclusively that, the customer’s.
In past updates, we’ve shared with you how to restrict access to users from the System Admin Module. With restricted access, your users can have access to data only to the extent that they need for their jobs. This includes the ability to restrict access to the data export feature.
In line with efforts to keep your data secure, we’ve recently released a feature that allows administrators to be notified when someone from within the organization exports data from Masterkey.
For example, when a user exports contact details from the contact zone, the group administrator will instantly receive an email notification containing the details of this activity. Simultaneously, Masterkey is able to log this activity and identify what data file was exported, together with the date and the time it was exported.
This is just one of the many measures that Masterkey has implemented to ensure the highest levels of security. All sensitive data is encrypted using above-industry-standard encryption, restricting even staff within Masterkey to access it without you specifically granting Support access to your system.
More security features are planned in the coming weeks. Stay connected via our blog, or ask your questions during one of our regularly scheduled webinars or Open Houses. Here is some suggested reading in the meantime around defining and managing user access in Masterkey knowledge-based articles.
Interested in listing on Propertywifi.com? Sign up now and enjoy the benefits.
Propertywifi.com has just announced an exclusive deal for Masterkey customers.
Discover how easy it is to post and promote your listings using Propertywifi.com proprietary professional terminal. No monthly subscription. No exit clauses to tie you in.
Your free trial will include:
Mobile listing display
Bilingual listing display
Secure login to your Professional Terminal (back end listing management system)
Central listings dashboard
Centralized leads activities
Beta exclusive one additional language to your Professional Terminal
This free trial is valid for the Beta duration which is a minimum 3 month period from the sign-up date and is subject to terms and condition. The free trial is only for the first 30 companies so hurry and sign up now.
Please visit Propertywifi.com to register or send an email to email@example.com to know more about the promo.
Propertywifi.com is an Arabic and English property search engine focused on the Residential, Commercial, Industrial and Agricultural sales and rental market in the United Arab Emirates. It is owned and operated by Property Wifi LLC a Limited Liability Company, a member of the Sheikh Khalifa Fund for Enterprise Development and Dubai SME.
Launched in February 2015, the beta was developed by Propertywifi’s in-house talents, dedicated team of design, programming and business specialists, using the latest technology to enable a detailed and visually stunning showcase of property advertising.
Propertywifi.com will be announcing a series of innovative products over the next several months that will expand UAE real estate professionals reach and ability to communicate and sell into new markets.
We would like to extend a warm welcome to our newest clients:
Al Zakia Real Estate (Dubai, UAE)
Alvi Real Estate (Dubai, UAE)
Christie's International Real Estate (Dubai, UAE)
DOM Real Estate (Dubai, UAE)
Homes & Lands S.A.L. (Beirut, Lebanon)
International Real Estate Brokerage (Dubai, UAE)
Maher Al Hindi Real Estate (Dubai, UAE)
North Ridge Properties L.L.C. (Dubai, UAE)
Strata International Management & Development (Jeddah, KSA)
We are thrilled to have these companies on board with Masterkey. We look forward to a fruitful and prosperous business relationship!
We’ve completely revamped the email composer in Masterkey for a cleaner, more responsive design, added formatting and layout options, and created a bigger text box for your messages!
With the new formatting and layout options, similar to what you would find in Microsoft Word, it is now much easier for you to highlight important text in your email, make bullet points and numbered lists, and change the text size. If you copy and paste emails into the composer, you can also strip old formatting using the ‘remove formatting’ button to ensure a consistently formatted email.
The above is all fine and good, but we’ve saved the best for last...
You can now include links to your property unit cards when you send emails to your leads. With the new composer, you can simply search for units to include inside the body of the email directly. You’ll no longer have to go through the unit zone one by one to look for units, which will certainly save you a lot of time.
We’re not done yet...
With our next release comes the ability to send emails to multiple leads in one go, unit cards, mail merge and all. It’ll be the same smooth experience as before but with a lot more options available. We’ll keep you posted on the progress through our blog or better yet, follow us on Facebook for all feature updates.
By Abbas Hayat, Director of R&D and Consulting
Our 9th Connect Event was simply awesome, and here’s a quick recap of what went down on the night of March 30th at the Tamanya Terrace, Radisson Blu Hotel, Dubai Media City.
Over 200 real estate professionals attended and enjoyed some free drinks and great networking.
The real estate community had the chance to connect with one another through our Instagram Challenge, where they were asked to snap a photo with another agent from a different company. Visit our Instagram and look for #masterkeyconnect to see those who took on the challenge.
As usual, we also gave away some awesome prizes too. Livia Kubara from Lannhill Real Estate won a voucher for dinner for two at Certo, and Alyona Kusenko from Always Property took home the overnight hotel stay with free breakfast at Radisson Blu, Dubai Media City. The night’s big winner, Deepak Arora from SNS Properties, walked away with a brand new iPhone 6. So congratulations to all the winners!
Everyone had a ball, if the event photos are any indication. Check out all of the night’s photos on the Airlist Facebook page. Please feel free to share and tag yourself and your friends!
Last but most certainly not least, the Connect Event wouldn’t be as spectacular (or even possible) without the support of our amazing sponsors. So a huge “thank you” to Bayut and Airlist!
We’re already looking ahead to the next Connect Event, so be sure to follow us on Facebook and Twitter to keep up to date.
Masterkey has teamed up once again with Bayut.com, one of the top property portals in the UAE, to bring all UAE-based real estate professionals together in one place. This 9th installment of the now infamous Masterkey Connect Event is a highly anticipated event that gives the real estate professionals a chance to connect with one another in a more relaxed networking and social environment.
This month, the Connect Event is back with Bayut as the primary sponsor. The Connect Event will be held on Monday, March 30, 2015, from 7:30 p.m. to 10:30 p.m. at the Tamanya Terrace in the Radisson Blu Hotel, Dubai Media City. More than 250 real estate professionals are expected to attend.
Masterkey has worked closely with Bayut in the past, by improving the way agents list on their portal. Masterkey introduced a tighter integration with Bayut by releasing a useful feature called Post Now, where listings can be uploaded instantly to Bayut.com. This feature allows brokers and agents to save time in marketing their properties by publishing their listings on Bayut.com in real time.
Being in the industry for a decade, Masterkey has seen the various problems faced by agents especially when posting their listings online. This prompted Masterkey to address the challenge with the Post Now feature which was first integrated successfully with Bayut.com. All Masterkey users can enjoy the benefits of the Post Now feature.
As a leading real estate portal in the market, Bayut is well on its way of raising the bar for property search in the UAE with a fresh and modern look and the availability of apps on all platforms. Last year, Bayut.com welcomed a new investor and chairman of the board, Gilles Blanchard, founder of Seloger.com. “Our goal is simple: we want to have the best product in the market to help people make the correct call for one of the most important decisions of their lives. Everything else is secondary,” says Mr. Blanchard.
On the heels of a successful 2014, Bayut.com has put a lot of resources toward building scalable technology platforms for expansion. Mr. Haider Ali Khan, CEO of Bayut.com, quips, “We have worked extremely hard on building scalable solutions and this gives us the ability to move at an extremely fast pace. We have also designed solutions to allow us to localize the user experience for any country in the region and do that very efficiently.”
Innovation is at the heart of everything that happens at Bayut and that is reflective in the tools available on the website, data that cannot be found on any other portal in the UAE.
Home to a staff of 60 employees, Bayut is all set to grow this year by expanding into other countries while staying focused on exceeding the high standards of service people have to come to expect from the portal in the UAE.
Masterkey and Bayut both have the mindset to innovate and improve the current situation of the real estate market, allowing each company to continuously search for ways to benefit the industry.
With this lasting relationships built over time, Masterkey and Bayut are looking forward to welcoming you to the next Connect Event!