Masterkey Blog and - Special Discount for Masterkey Clients and are sponsoring our next Connect Event @ Barasti. For the occasion, they are running a promotional discount for any new Masterkey clients who signs up to their portals. Sign up to Just Rentals and Just Property between now and 31st May 2012 and you'll be entitled to a 10% discount on the monthly package prices.


Just Rentals and Just Property are the largest property portal networks in the UAE, providing online property advertising services to Dubai, Abu Dhabi and the rest of the UAE. The portals together have some unique features including:

  • Free SMS alerts for every lead received by email
  • Up to 25 photos per listing
  • Video Tours / Virtual tours
  • Draw a search
  • Open House properties
  • Detailed monthly performance reports by email
  • Exclusive online listings provider for
  • And much more..


To avail this special discount exclusively for Masterkey Clients, contact the Just Rentals / Just Property sales team at: or call +971 4 420 1044 and quote "Masterkey Offer"

Changes in how you access Contract Documents

We're changing things around to give you more flexibility - enabling you to customize Contract Documents to suit the way you do business. One step towards this goal is combining the different Contract buttons into one designated Contracts drop-down. Let me show you two examples of how this now looks in Masterkey.

Leased Unit - Changes to layout

Sold Unit - Changes to layout

Three day training in Lagos with ARM Properties

ARM Properties is our first major customer in Nigeria. Melroy traveled to Lagos last week to get them started on Masterkey with a three day training program. Nigeria is one of the fastest-growing African countries and we are thrilled to have a company like ARM properties join the Masterkey Community.

Release Notes (Q2 2012)

Version V4.5.18.39 (18/06/2012)

  • New: Work Order Form has now been redesigned in order to in cooperate remarks for every stage in it.
  • New: Option to delete maintenance companies is now available.
  • New: Portfolio Zone has been optimized to make it perform consistently with the rest of the application.
  • New: Default unit cards are now flowing through all the web services.
  • A read only field for the listing Agent has now been introduced under portfolio manager in the work order.
  • An auto status (Entered) has been now introduced in the work order.
  • Portfolio Zone has been optimized to make it perform consistently with the rest of the application.
  • Few new columns have now been added in the activity report.
  • A place holder for the maps has now been introduced in the communication templates.
  • Active and Inactive users in the listing agent drop down (Advance search) have now been segregated with the color code i.e. Active in Black and Inactive in Red.
  • Several bug fixes and small changes.


Version V4.5.17.44 (03/06/2012)

  • New: Mass Email:  You can now send up to 50 emails at once helping you manage your communication to the Tenants.
  • New: Users now have the ability to do resale transactions in Masterkey for Sales. When a unit is re-sold, unpaid payments from the previous transaction are automatically carried forward into the new transaction for the new buyer to pay.
  • Phone number format has now been changed from 00 to + in the sms text.
  • Acknowledge all has now been added on the alert. When clicked on this button, it dismiss all the alerts and the next time the user log in, these alerts will not show up.
  • Minor changes and fixes in the report builder.
  • Several bug fixes and small changes.


Version V4.5.16.35 (21/05/2012)

  • You can now set default Unit Card. This default is sent when sending from mobile and also in auto-correspondance.
  • Small changes to unit card editor i.e. A link has been added on the editor for unit card.
  • Various bug fixes and small enhancements.


Version V4.5.15.30 (06/05/2012)

  • New: You can now Insert multiple payments with a single click in Leasing and Property management.
  • New: Property management access updates: Property Managers and listing agents are now able to view transaction and unit details irrespective of the hierarchy applied through unit zone. This only applies in property management module.
  • New: Users now have the ability to set a particular unit card template as the default. This helps when sending unit cards from the Mobile App, Matches etc.
  • New: Gmail integration in now available.
  • Blocked Reason and Blocked By fields are now available in Report Builder under the Units section and Filters.
  • Three custom list parameter have now been added in parameter zone.
  • Several bug fixes and small changes.


Version V4.5.14.42 (22/04/2012)

  • New: You can now define Multiple Contracts in the system.
  • New: Qatar locations are now available in Masterkey. (For the new customers only).
  • New: SMS functionality is now activated in the all modules.
  • On changing the listing agent, the system will now transfer the existing owner lead to the new listing agent.
  • Email to the agent on assigning of a lead: An improvised email template with more information has now been replaced.
  • You can now resend the matches you have sent already from matches functionality.
  • Various bug fixes and minor enhancements.


Version V4.5.13.52 (8/04/2012)

  • New: You can now find matches for the external units.
  • New: Select and remove all option is now available in group update feature for web portals.
  • Unit number field is now available in communication template under unit category.
  • You can now open multiple unit files at a time.
  • Minor changes in report builder.
  • Several bug fixes and minor enhancements.

Growing Community: March edition

This month we had six companies join the Masterkey Community with our first customer from Nigeria. Help us welcome ARM Properties, RBA Real Estate, Soroya Homes, Flying Colour Real Estate, QShield and Oriental Homes.

ARM Properties ARM Properties Developer Nigeria
RBA Real Estate Brokerage United Arab Emirates
Soroya Homes Brokerage United Arab Emirates
Flying Colour Real Estate Brokerage United Arab Emirates
QShield Brokerage Qatar
Oriental Homes Brokerage United Arab Emirates

Matches now available for everyone!

We launched Matches at the last Connect Event in December and now it's available for everyone. Follow these two articles to learn more about how Matches can help you do business faster.

Done in 60 seconds: From new lead to evaluating property

Knowledgebase: How do Matches work?

Growing community: February edition

This month we have companies from Bahrain, Qatar and United Arab Emirates join our community. Help us welcome LS Keep Moving, L.Y.M Real Estate, IS Real Estate, Naseej and Castles Plaza by finding out how you can join forces to close deals!

LS Keep Moving Brokerage Qatar
L.Y.M Real Estate Brokers Brokerage United Arab Emirates
IS Real Estate Brokers Brokerage United Arab Emirates
Naseej Developer Bahrain
Castles Plaza Brokerage United Arab Emirates

Open Masterkey in multiple windows?

One of the most requested features at the Q&A Sessions was the ability to open multiple windows in Masterkey. I want to share a trick with you that enables just that. For example, when you want to open Contact Zone, right-click on the menu item and then click on 'Open in a new tab'. This will open the Contact Zone in a new tab and you can open as many tabs as you like.

By switching between the different tabs, you can now access multiple Zones at once. The only thing you cannot open in tabs are the Unit Files and Contact Files. However the idea to have multiple Unit FIles and Contact Files

is already submitted by Jaideep Khemani - vote for it by visiting our Feedback Forum.

Interview with Ghassan Ghellal: A network of agents

Gokhan Polat interviewed Ghassan Ghellal who is the Business Development Manager at Halcon Real Estate.

How would you describe the successful real estate agent?

I would expect four things from a successful agent: strong, specialized product knowledge; confident and clear understanding of the procedures, laws and regulations; great negotiations and sales skills; and finally, fantastic networking skills.

Why do you need to be a good networker as an agent?

You need to be a good networker with agents and clients. Every agent knows the best clients are those that come to you via recommendation, they trust you and are loyal to you. However you need to perform well to continue receiving these recommendations, and that is why you need to be a good networker with agents. If you have a good network of agents, you can ultimately have access to all the properties available in the market. This will help you in arranging viewings faster and thus giving your client what he is looking for before the other competing agents.

How come agents are skeptical towards working together?

The simple answer is trust. However there are two parts to this lack of trust. Fear that disclosure of property information is followed by the agent being left out of the deal, secondly not trusting the agent’s ability to perform their job. Many agents complain that agents are contacting them to arrange a viewing on a property prior to fully valuing the clients need. Trust can be enhanced as the industry matures and develops standard in practice and the quality of agents. Furthermore agencies need to come together to fight off unethical behaviors and encourage agents to work together to achieve best industry practice.

How do you begin building a network of agents?

To be part of any network, there needs to be common understanding. Putting a few guidelines for everyone who is part of the network to abide by is a good start. Secondly for a network to work it has to have a group of people with different skills. In relation to real estate this may be, that one agent specializes in a particular towers and always has listings, while another has contacts with high net worth individuals or perhaps buyers from their country of origin. Allowing an agent to clearly highlight their strong skills can help other agents find them when they need them.

Three day training for new customer in Doha

LS: Keep moving is the funky name of our newest customer in Doha. We just had a three day training program at their offices in the iconic Tornado Tower and judging by the pictures, they seem to be having lots of fun.